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Event Details

ABTA's Over 50's Traveller Conference


Details:Now in its fourth year, ABTA"s over 50s conference will help you to understand, inspire and connect with the over 50s traveller. Take the opportunity to hear from our expert panel of mature travellers, bloggers, accessibility experts, marketers, destinations and tour operators. Increase your understanding of the needs of the mature traveller and how you can better tailor your marketing to this key customer base. Learn from other brands about how to connect with mature travellers who are not defined by age, but by their interests and activities. With a focus on how the over 50"s consumer market is changing, the conference will help you rethink how to reach them, and which PR, print, digital and social channels you should you use and when.


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