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Event Details

ABTA's New Markets in Cruise Conference


Details:ABTA"s cruise conference brings the travel industry together to explore ways to attract new cruisers and reach new markets. This practical one-day conference focuses on how to sell and market the benefits of cruise holidays, across both river and ocean cruise. The demand for cruise holidays has increased as cruise lines improve their offerings with exciting and unique products that appeal to a wider audience. If you would like to sell more cruise and reach new markets, this event is not to be missed. Get up-to-date on the latest product trends, including themed cruises, ultra-luxury and expedition cruises. Understand how to engage new and growing markets, including millennials, multi-generational families and baby boomers. Explore the potential of first-time cruisers and understand how developments in the on-board experience, technological, culinary and entertainment innovations can help to attract holidaymakers to cruise.


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