ABTA's Search Marketing for Travel Seminar

Details:ABTA"s new practical training day and seminar in Search Marketing for Travel will provide up-to-date guidance on search engine marketing, search engine optimisation (SEO) and online content strategies for travel businesses of all sizes. 93% of online experiences begin with a search engine. Ensure that you remain visible online by investing in combined search marketing. As online behaviour continues to change, and search engines evolve, marketing professionals must understand the complex customer journey and put the user at the heart of their SEO strategy. Engaging content and well executed pay-per-click (PPC) advertising will help attract visitors to your website, whilst a poor digital experience can drive customers to your competitors. Understand how to optimise your website and improve the online experience across desktop, mobile and in-app, providing a simple path to purchase for customers. Consider ways to review your current SEO strategy, measure and track your SEO and PPC and use this data to inform future campaigns.