HotelPlanner's CEO is committed to delivering more group bookings to hotel partners for industry lowest margins and the lowest group rates for their customers with, in less time and less personal information.

Tim Hentschel, the CEO and Co-Founder of, grew up in the hospitality world. His family owned and operated several hotels and tour operations throughout his childhood. It was here that he saw the struggles for group travelers first-hand.

Hentschel explains, "There was a huge pain point in the contracting and the rate procurement process for groups. It would take days, sometimes weeks, to get an answer."Thus, the idea for, Hentschel's group travel planner website, was born. The website makes the group booking process quicker without the hassle of filling out too much personal information.

"A sales manager would ask you where your place of work is, all of the details about your contact information. They will come back and continue to keep asking and asking until they give you a rate," Hentschel explains. He was able to efficiently improve this complicated procedure. "We just ask where you are going, what your budget is, the dates and the number of rooms."

This simplified process garnered the company business with top names like Best Western, AT&T, and Walmart. Among Hentschel's other favorite brand name clients are the multiple major sports organizations, including the NBA and NFL.

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