RAS AL KHAIMAH TOURISM DEVELOPMENT AUTHORITY UNVEILS NEW DESTINATION CAMPAIGN "I FOUND RAS AL KHAIMAH"

Ras Al Khaimah Tourism Development Authority (RAKTDA) has launched a new destination marketing campaign - "I Found Ras Al Khaimah", highlighting the hidden gems, diverse attractions and adventure that the Emirate has to offer.

This global promotional campaign incorporates the value of exploration and discovery in Ras Al Khaimah, showcasing everything from adrenaline-packed activities like mountain hiking and ziplining, pristine beaches, to engaging with local communities and learning about ancient rural lifestyles and cultures. The campaign made its global debut at the 2018 World Travel Market London to enhance visitor interest from the UK and other international markets.

Ras Al Khaimah, one of seven emirates that make up the United Arab Emirates, features 64km of beautiful beaches, historic forts, scenic mountains, terracotta deserts and some of the most diverse and enchanting landscapes in the region – all just 45 minutes from Dubai International Airport.

The new destination campaign will continue to raise awareness and interest in Ras Al Khaimah while growing its reputation as the leading adventure and leisure tourism hub in the Middle East.

"I Found RAK" is being rolled out in Ras Al Khaimah's key source markets with the primary purpose and delivery intent to bolster numbers, drive a targeted approach to online marketing, and demonstrate commitment to support trade and hotel partner relationships.

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