Gold Medal Reveals 2022 Peak Campaign Plan

Thursday, Dec 01, 2022 0


Gold Medal, the UK’s leading B2B tour operator, has unveiled its 2022 Peak campaign plans, and there is plenty for agents to get excited about. Designed to reconnect, re-engage and re-energise, the campaign will run from early December to the end of January 2022, and covers a variety of activities.


The campaign is headlined by The Golden Guest List, which will see 20 places on a very special familiarization trip to Dubai up for grabs. In partnership with flight partner Emirates, the trip will be an opportunity to experience some of Dubai’s newest attractions and the Expo 2020 site, agents can secure a place in a number of ways, including booking Emirates flights with Gold Medal, applying for a place of being a lucky wildcard.


Alongside The Golden Guest List, Gold Medal will be repeating its popular Countdown to Christmas incentive, with agents able to win a variety of exciting daily spot prizes. Between 09 and 24 December, agents just need to correctly answer a question set on Gold Medal’s Facebook page at 10am each weekday in a special video presented by one of its Trade Partnership Managers, using the comments section beneath. Entries will be closed at around 4pm that day, and the winner will be announced.


Prizes available include gift hampers, vouchers, pamper sets and some festive tipples. On the final day, the ‘showstopper’ prize will be the very first place on The Golden Guest List, with the winner securing a place on the FAM trip to Dubai.


To help give agents a Peaks Pick Me Up, there will be a daily prize draw to reward agents for any booking they make across any of the Gold Medal brands (Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys). A winner will be picked at random each day from all bookings made during the period 04 January for six weeks. The agent will be rewarded with a gift to the value of £50 to give a cheerful boost during the busy time.


Agents can expect the usual high level of support from Gold Medal during this critical time of the year. A range of social media and physical materials to assist their marketing, from digital assets to posters, magazines and e-shots will be available. Gold Medal’s Trade Partnership Managers will also be on the road dropping into agencies bearing merchandise and treats and providing help, and are already engaging with key partners to provide a business update and a preview of the Peaks plan.


Commenting, Marketing Director Kerry Gallagher said: “Peaks is always the most important time of year, and this year it will be even more so. We want to ensure agents not only have everything they need in terms of digital or physical materials to tempt clients, but also something to look forward to and enjoy as a result of their hard work. They’ve had an absolutely torrid time over the last two years, so we want to thank them, reassure them that we’re always here for them, and together make this a Peaks to remember!”


Mini-campaigns for Pure Luxury and Cruise Plus are also planned, and details of what agents can expect will be released soon.






Gold Medal, along with its Pure Luxury, Cruise Plus and Incredible Journeys sub-brands, is the UK’s leading trade-only worldwide tour operator and provides support to over 3,000 travel agents and travel agent consortia members annually. It was founded in 1978, and is now head-quartered in Leyland, Lancs. It is part of the dnata Travel Group, a travel services provider.




Phil Bloomfield

dnata Travel Group

Tel: 07763 113 243

Email: [email protected]

Learn more about Gold Medal & Travel 2

This competition closes at midnight on December 24, 2021 12:00 am

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