Latvia – a growing destination for business events in Northern Europe

At the crossroads of Northern Europe, Latvia is emerging as a meeting point for ideas and enterprise — where modern infrastructure, competitive services and natural surroundings create an ideal setting for international business events.

Latvia, located at the centre of the Baltic region, is becoming an increasingly attractive destination for international meetings, conferences and corporate events. Its strategic position between Western Europe and Scandinavia, combined with a well-developed transport network, competitive prices and high-quality services, makes it a practical and efficient choice for business travel and event organisation.

A well-connected gateway

Latvia’s location provides convenient access to neighbouring countries and beyond. Riga International Airport, the largest air hub in the Baltics, connects the capital to more than 100 destinations worldwide. The city’s port infrastructure allows cruise ships to dock close to the Old Town, while modern road and rail networks ensure smooth connections across the country. Latvia also maintains high safety standards, supported by clear regulations governing hotels, restaurants and event venues, ensuring a secure environment for visitors and participants.

The country’s appeal extends beyond logistics. Latvia offers a balance between professional facilities and a natural setting, making it possible to combine business with leisure. Meetings and conferences can take place in the urban centre of Riga, followed by team-building activities or incentive programmes in the surrounding countryside, forests or by the sea.

Riga – a centre for meetings and conferences

Riga serves as the main hub for business tourism in Latvia. With a long tradition as a centre of trade and culture, the city today offers a wide selection of modern and historical venues. Facilities such as ATTA Centre, Hanzas Perons, Fantadroms and the National Library of Latvia are equipped to host events of various sizes, from small seminars to large-scale international conferences. Many of the city’s hotels, including Radisson Blu and Tallink Hotel Riga, provide modern conference halls with views over the Daugava River or city parks.

Nearby Jūrmala, Latvia’s largest seaside resort, also attracts event organisers with its proximity to the capital and its mix of business and relaxation facilities. Venues such as Dzintaru Concert Hall, Lielupe by Semarah Hotels and Baltic Beach Hotel & SPA are suitable for both professional gatherings and leisure activities.

Regional options and cultural settings

Outside the capital, event organisers can choose from a variety of regional venues offering distinctive surroundings. In Kurzeme, options include the Ventspils Science Centre VIZIUM and Liepāja Concert Hall “Lielais dzintars”. In Latgale, the Embassy of Latgale “GORS” and the conference facilities of the Rothko Museum in Daugavpils combine cultural heritage with modern amenities. Rundāle Palace in Zemgale and Sigulda New Castle in Vidzeme also provide settings for corporate and cultural events.

Latvia’s infrastructure, safety, and cost-effectiveness contribute to its reputation as a reliable destination for international business events. With its combination of accessibility, professionalism and diverse venues, the country offers a well-balanced environment for meetings, conferences and incentive travel across all seasons.