AA to run VisitEngland’s quality assessment schemes
The AA has been awarded a contract to run the VisitEngland Quality Assessment Schemes under licence for the next three years.
VisitEngland chief executive Sally Balcombe said the deal would ensure standards and continuity of service will be maintained.
The AA has more than 100 years’ experience inspecting and rating hotels and guest accommodation across the UK and follows the same common standards used by VisitEngland and the national tourist boards in Scotland, Wales and Northern Ireland.
The VisitEngland Quality Assessment Schemes will remain separate to the AA’s existing assessment programmes and participants will continue to be able to choose between the VisitEngland and AA accommodation schemes.
All current ratings, logos, marques and accolades remain unchanged and there will be no discernible change for participants.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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