Accor unveils India expansion
French hospitality giant Accor aims to more than double its presence in India to 80 hotels with the next few years.
According to global deputy CEO Vivek Badrinath Accor plans to reach that milestone by 2020 and has earmarked 10 openings this year in cities such as Hyderabad, Goa, Jaipur and Chennai.
Five of these will be the Ibis brand along with Novotel and Formule1 branded hotels.
"This is a market which has potential for all our brands," he said.
Accor currently has 38 hotels in 15 cities in India comprising seven brands – Sofitel, Pullman, Grand Mercure, Novotel, Mercure, ibis and Formule1.
"Asia will account for more than 50% of the global growth for the company. Within this, India is taking an increasingly more important role," said Jean-Michel Casse, senior vice-president of operations in India.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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