Advantage trials high-tech window displays
Eight Advantage agents are taking part in a six-month trial of a new high-tech way of displaying late deals in their windows.
The are replacing the standard window cards, which advertise last minute offers, with new LCD display screens providing up-to–the-minute late deals and eye-catching images.
The screens can be regularly and easily updated by agency staff to keep the offers fresh and up to date.
The eight pilot shops will trial different sized screens and combinations to determine what is the most effective.
Travel agencies will also be able to offset the cost of the technology and generate new revenue streams by inviting local and national businesses to advertise on the screens, such as companies offering airport car parking, chauffeur drive, sun cream and luggage.
Advantage sales and marketing director Colin O’Neill said: “This sophisticated package has been solely designed for the independent travel agent to attract customers off the streets and into the travel agencies.
“The plasma screens will look visually stunning and, at the same time, be able to be kept more up to date than the window cards”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026