Air India unveils new rebrand

Wednesday, 13 Aug, 2023 0

Air India unveiled a new brand identity with a fresh aircraft livery design.

Air India’s new logo symbol is ‘The Vista’ to signify the airline’s ‘bold, confident outlook for the future.’

The new aircraft livery features deep red, aubergine, and gold highlights, as well as a chakra-inspired pattern.

It also has a new custom-made ‘Air India Sans’ font.

Campbell Wilson, Air India CEO said: “Our transformative new brand reflects an ambition to make Air India a world class airline and that represents a new India on the global stage.”

The rebrand was created in partnership with FutureBrand.

Customers will begin to see the new logo from December 2023, when Air India’s first Airbus A350 enters the fleet.

“We are in the midst of a total transformation to reimagine the role of India’s flagship airline”, Wilson added.

It comes after Air India historic purchase agreements to acquire 470 aircraft from Airbus and Boeing worth US$70 billion

Air India has also launched a new updated website and mobile app.

The carrier will also launch a new ‘open all hours, every day’ customer contact centre in nine Indian and foreign languages by the end of this year.

The airline is building completely new lounges at Delhi and New York JFK airports, having recently announced a global lounge network expansion.

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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