ANZ Bank donates to Fiji tourism campaign
Fiji’s Tourism Action Group sadi that it had received much needed funds from an unlikely source to salvage Fiji’s ailing tourism industry, with ANZ Fiji donating $75,000 to the TAG campaign to raise $1 million for marketing campaigns in Australia and New Zealand “to boost the number of tourists visiting Fiji”.
The tourist industry, Fiji’s biggest foreign exchange earner, has been hit hard by the December 5 military coup with some fearful tourists staying away because of the political uncertainty, which is now all over.
The strong travel advisories put out by Fiji’s main tourism markets (Australia, New Zealand) was no help either and many hotels rooms remained empty, with workers across the industry losing their jobs.
TAG (that includes all tourism stakeholders such as hotels, tour operators, airlines) was reactivated December last year to help rescue the industry, with the group saying earlier that Fiji’s tourism recovery campaign to lure tourists back to the country will cost the industry over $5 million.
The first phase of the recovery campaign that includes price discounts on accommodation, transfers and airfares and marketing was launched in short haul markets such as Australian and New Zealand late December.
ANZ Fiji GM Robert Bell said that tourism is vital to Fiji’s economy and thousands of families rely on it for livelihood, adding, “ANZ has had a long association with tourism in Fiji and it is appropriate that we help in the recovery of this industry which is so important to our customers and the community in which we do business.”
TAG congratulated ANZ on being the first to support the campaign.
Report by The Mole
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025