Ascott launches new booking platform powered by Sabre
Hospitality group Ascott has strengthened its collaboration with software and technology provider Sabres Corp after unveiling its newly launched online booking platform discoverasr.com.
It brings more than 10,000 keys across 61 properties under TAUZIA Hotel Management into the platform through Sabre’s SynXis Central Reservations.
Indonesia-headquartered TAUZIA became part of Ascott in 2018, and has a portfolio of over 120 properties.
TAUZIA brands include Préférence, Vertu, Harris, FOX, YELLO, FOX Lite, and POP!.
Discoverasr.com brings Ascott’s lodging brands to a single global online travel booking platform.
Ascott manages more than 400 serviced apartments, co-living spaces and hotels across more than 130 cities in over 30 countries.
To mark the integration, members of TAUZIA’s My TAUZIA Privilege loyalty program who join Ascott’s loyalty program, Ascott Star Rewards (ASR), can receive perks such as 2,000 bonus ASR points, 25% discount e-vouchers, and membership tier matching.
Sabre’s SynXis Central Reservations (CRS) enables lodging companies to control all reservations in real-time through a single platform.
It also provides insights to help improve distribution and optimise offerings to guests.
"We’re thrilled to strengthen our relationship with Ascott With TAUZIA’s seven brands now onboard the newly launched discoverasr.com, guests can access Ascott’s lodging brands on one online global booking platform. Sabre’s solutions provide a single system of record that offers real-time performance insights," said Frank Trampert, Sabre Hospitality Solutions SVP and Global Managing Director, Commercial.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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