Brazil is among the top players in international tourism growth in 2025, according to a new United Nations World Tourism Organization report.
The UN Tourism social media post highlights the performance of the Americas in the first quarter of 2025, with Paraguay (53%), Brazil (48%), and Chile (48%) leading all countries worldwide.
The report also takes into account tourist arrivals, revenue, and other growth indicators.
While Brazil grew 48%, global growth was up just 5% and 3% above pre-pandemic year 2019.
Embratur’s president Marcelo Freixo said: “Brazil’s presence among the leaders on this list demonstrates our country’s strength as a sought-after tourist destination worldwide.”
“We are growing far beyond the global average, and this is the result of our ongoing international promotion efforts. We are trending, breaking record after record, and promoting social development through tourism,” he added.
In the first three months of the year, more than 300 million tourists took international trips, approximately 14 million more than in the same months of 2024.
Data from Embratur, the Ministry of Tourism, and the Federal Police show that inbound tourist arrivals have never being higher.
In the first half of 2025 Brazil welcomed 5,332,111 international tourists – a 48.2% increase compared to the same period last year.
The top source market is Argentina with 2,323,891 visitors in the first semester of 2025, followed by Chile (442,993) and the United States (410,189).
