Brazil tourism just had its best ever year for foreign tourist arrivals.
It welcomed a record 6.65 million tourists in 2024, an increase of 12.6% from 2023.
In December alone, 690,236 foreigners visited Brazil, which is a 11.1% increase.
The president of Embratur, Marcelo Freixo, said: “At Embratur, we were able to structure the promotion of Brazil abroad with innovative programs and projects that are being copied around the world.“
This significant growth that we had in 2023 and 2024 will continue in the coming years, and Brazilian tourism is beginning to turn an important page”.
Minister of Tourism, Celso Sabino, also hailed the milestone. “It is a pleasure to be able to report such positive numbers for our country. This increase reflects our work to promote Brazil’s image abroad.”
Brazil’s promotional efforts included strategic advertising campaigns, structuring of destinations, and participation in international fairs.
The states of São Paulo (2,207,015), Rio de Janeiro (1,513,235), Paraná (894,536) and Rio Grande do Sul (879,412) emerged as the main entry points in 2024.
Proportionally, states such as Roraima (97%), Santa Catarina (71.7%), Bahia (52.8%) and Pará (47.4%), recorded significant increases in the number of foreigners.
Argentina continues to lead the volume of international visitors arriving in Brazil with the United States in second position.
Two out of every three international tourists arrived in Brazil come by air.
Brazil also launched the brand “Visit South America: one place, many worlds”.
The initiative is a joint partnership between the Brazilian government, Argentina, Paraguay, Uruguay and Chile to promote regional multicenter travel.
