Carl Honoré named as keynote speaker at Silver Marketing Association summit
Writer, broadcaster and TED speaker Carl Honoré will be keynote speaker at The Silver Marketing Association’s annual summit.
It takes place on Thursday July 3 at The Cavendish Centre, London W1.
Canadian journalist Honoré has reported from Europe and South America for leading publications including The Economist, Observer, Miami Herald, Houston Chronicle, National Post and Time magazine.
His books have been published in 36 languages and have achieved bestseller status worldwide.
His latest work, “Bolder: How To Age Better And Feel Better About Ageing,” is a spirited manifesto against ageism that was featured as a BBC Radio 4 Book of the Week.
In 2024, the American Society for Aging recognised Honoré as an Advocate for Aging.
Debbie Marshall, MD, The Silver Marketing Association, said: “We are thrilled to have Carl join us for our 2025 summit and are delighted that we have secured a speaker with such strong international presence and profile.”
“He will be presenting the findings from our newly published white paper, taking us around the globe for international marketing insights.”
Now in its fourth year, the summit is established as a leading conference on the ‘silver’market, bringing together marketing professionals and industry leaders to explore the silver economy.
The conference features expert presentations and strategic networking opportunities.
The Summit’s agenda comprises an array of topics up for discussion.
Sessions will address bridging the generational gap between Gen Z marketers and older consumers, and present insights on the use and misuse of AI when communicating with this audience.
An expert panel will discuss marketing supplements and wellness products, while a silver tech innovation showcase will feature four startup entrepreneurs pitching for a share of a fictional £1m marketing budget.
This Dragon’s Den style session is back by popular demand having received top ratings at the 2024 summit.
The programme also includes a Content Masterclass with takeaway tips and insights from experts as well as marketing life lessons from a panel of experienced ‘olderpreneurs’.
Delegates will also have access to the Silver Marketing Awards ceremony, celebrating successful marketing campaigns focused on the older demographic.
“There are now more people in the UK over 60 than under 18, with 15.5 million over-60s representing 23% of the population – the largest this demographic has ever been,” added Marshall.
“Today’s over-60s are incredibly diverse. Some are still employed, others are launching new businesses, and many are at different stages of retirement.”
“As this will be our fourth summit, we’re seeing stronger ticket demand each year. The insights shared will create an excellent learning forum for delegates.”
Tickets are available at: https://silvermarketingassociation.org/book-now/
The Silver Marketing Association is a B2B membership organisation, connecting and inform businesses and individuals with an interest in marketing to older consumers.
Related News Stories: Carl Honoré named as keynote speaker at Silver Marketing ... 2025 Summit Speakers & Panellists – Silver Marketing Association 2023 – 2024 - Lobbying Directory Past Keynote Speakers: 2025 Spring IDN Summit Search – Manatee County Property Appraiser UNION COUNTY review of Accomplishments History - AGA SEARCH UNCLAIMED PROPERTY Our Achievements - Cascades
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt