EasyJet holidays unveils Destination Stewardship partnership
A new partnership between the Travel Foundation and easyJet holidays will pioneer ‘destination stewardship’ initiative.
It aims to bring together private, public and local community stakeholders to establish a common set of priorities for tourism management coming out of the Covid-19 pandemic.
As part of the new partnership, the Travel Foundation will initially work closely with five of easyJet holidays’ top destinations.
These destinations are likely to be Tenerife, Mallorca, Dalaman, Rhodes and The Algarve.
In collaboration with easyJet holidays, the Travel Foundation will act as facilitator for a destination stewardship approach.
It will conduct research to better understand the most important tourism-related challenges and opportunities in each destination, in order to develop more balanced outcomes.
It will look at tourism as a whole, not just easyJet holidays’ operations, and ensure there is engagement from a wide range of stakeholders – including competitors, community representatives and those responsible for public assets.
It follows the launch of easyJet holidays’ inaugural sustainability strategy in September.
It has already announced it will encourage its directly contracted hotels to be certified to Global Sustainable Tourism Council (GTSC) standards by the end of 2025 and says its the first major UK tour operator to offset carbon emissions for its holidays – including flights, transfers plus the energy from hotel stays.
Garry Wilson, CEO of easyJet holidays, said: "At easyJet holidays we have ambitious sustainability commitments combined with an opportunity to do things differently. There is a responsibility for us all to play our part to reopen tourism sustainably and we absolutely need to, and can, work together."
The destination stewardship programme will result in jointly agreed recommendations and actions to support tourism recovery in each destination, in addition to follow-on activities to support destinations in putting their plans into action.
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