Egypt will bounce back
Ted Kirker, joint MD at Kirker Holidays, believes Egypt’s tourism industry is well equipped to deal with the suspension of flights to and from Sharm el Sheikh.
"The UK Government’s decision to suspend flights to Sharm El Sheikh is a sensible, precautionary measure that will serve to remind and reassure consumers that their safety is paramount when security matters are being considered. Consumers in the UK are fortunate to benefit from world class protection and a sophisticated network of international intelligence that offers up-to-date information and travel advice to enable them to make informed decisions about where and when they should travel next.
Customers are knowledgeable and resilient when it comes to choosing their next holiday destination, and whilst this will undoubtedly have a negative short term impact on tourism to the region, in the long term, clients know that the Egyptians will continue to provide visitors with outstanding hospitality, combined with excellent facilities, warm winter sunshine and superb value for money.
Customers appreciate that the current geopolitical challenges have resulted in security risks both at home and abroad – and whilst some more nervous holidaymakers may be tempted to stay at home, many others who are sophisticated and experienced travellers will be determined to travel abroad as they feel that security risks apply as much to the domestic environment as overseas. In the short term, some customers may choose to cancel, however, as winter approaches, consumers will quickly adapt, and for some, Egypt’s reputation as a good value, winter sun destination will ensure that business returns to normal as soon as the flight restriction is lifted.
We have already seen a 5 to 10% increase in new bookings for travel to Long Haul destinations such as India, Sri Lanka, Southern Africa and Cuba – as well as a small increase in short haul breaks to France, Spain and Italy, especially those by travelling by Eurostar and train.
We wish all our friends in Egypt a speedy return to normal booking patterns, and know from previous experience that they are very professional and well trained people who are accustomed to coping with fluctuating booking cycles."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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