Emirates still the most valuable airline brand
Emirates has been named the most valuable airline brand for the third consecutive year, according to the 2014 Brand Finance Global 500 report.
The airline, now at the 234th position in the list, is also the most valuable brand in the Middle East for the fourth consecutive year.
It is currently valued at $5.48 billion, an increase of 34% over its 2013 value.
The Brand Finance Global 500 report considers a number of relevant attributes such as emotional connection, financial performance and sustainability, economic growth rates, revenue forecasts and analysts’ insights to make its valuation of brands.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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