Fred. Holidays has been selected as General Sales Agent (GSA) for expedition cruise line Lindblad Expeditions.
With almost 60 years of cruising experience, Lindblad Expeditions has a diverse fleet of 19 owned and leased expedition ships ranging in size from 16 to 148 guests.
They sail more than 100 unique itineraries with over 600 departures annually.
As UK GSA, Fred. Holidays will work with Lindblad Expeditions on a targeted sales, marketing and public relations campaign aimed at increasing brand exposure and awareness.
It aims to build up the UK business and grow market share.
Effective 23 September 2024, the team at Fred. Holidays will be available to take Lindblad Expeditions calls and help with queries.
Kathi Riddle, Lindblad Expeditions’ SVP of sales and revenue, said: “It has long been a goal of ours to reach a broader, more diverse audience beyond our strong presence in the US and Australia.”
“With their deep understanding of the UK market, Fred. Holidays is the perfect partner to help us capitalise.”
Tricia Birmingham, Fred. Holidays’ director of tour operations, added: “There is so much potential for the growth of expedition and adventure cruise within the UK and I am confident that Fred. Holidays will be successful.”
Fred. Holidays is currently recruiting for a head of UK sales who will manage the relationship and oversee all activity.
Lindblad Expeditions voyages to more than 70 countries and territories on six continents annually.
Lindblad Expeditions recently appointed Christine Stevens as VP of national, strategic and international accounts.
In her new role, Stevens will be responsible for overseeing Lindblad Expeditions’ UK sales strategy, and implementing sales initiatives.
