Gold Coast leadership forum ranked in the world’s best…………..
The Gold Coast leadership forum which VeryGC says in February shook world financial markets has been shortlisted as one of the year’s best international business tourism marketing campaigns, with VeryGC Global Business Insights 2007 one of just four campaigns selected from around the world for the ICCA Best Marketing Award.
International Congress and Conventions Associations (ICCA), headquartered in Amsterdam, is the world’s leading international meetings association with over 800 members in 80 countries worldwide.
Their confirmation of VeryGC Global Business Insights 2007 in the Best Marketing Award category officially recognises the “excellence and outstanding achievement of Gold Coast Tourism in the marketing of the destination and event”.
The award is based on a strict criteria including relevance to the market, execution of campaign and delivery against campaign objectives.
“This is historic international recognition is a first for any Gold Coast product or service has an internationally benchmarked professional business destination.”
“It puts the city in direct consideration with the world’s top meeting professionals, the decision makers, influencers and specialists in handling, transporting and accommodating international events.”
International meeting planners rely on the ICCA network to find solutions for all their event objectives: venue selection; technical advice; assistance with delegate transportation; full convention planning or ad hoc services.
Gold Coast Tourism will now present at the 46th annual ICCA Congress and Exhibition in Pattaya, Thailand to an international panel with professional insights across the meetings, incentive, conventions and exhibition industry to secure the prestigious award for the Gold Coast.
Gold Coast Tourism CEO Pavan Bhatia said, “The ICCA nomination establishes the Gold Coast as a leader within the global meetings industry and showcases our business tourism proposition to global suppliers, meeting planners, buyers and even airlines.” “This is already a win for the destination and our stakeholders.”
Report by The Mole
John Alwyn-Jones
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