Holiday Extras slammed by advertising watchdog
Holiday Extras has been slammed by the advertising watchdog for a ‘misleading’ ad claiming customers can save 60% by pre-booking car parking.
A complaint was received after the holiday firm sent an email saying ‘book your airport parking early to save up to 60% on the price you’d pay on the day’.
The Advertising Standards Authority said at five airports where gate prices could be compared with Holiday Extra’s rate, no customers had saved 60% or more.
However it acknowledged that, as a whole, 17% of all Holiday Extras customers, in the period covered, had saved 60% or more.
Holiday Extras said it did not claim that customers could save up to 60% at all airports; rather, they offered a booking service through which customers could save up to 60%.
It added that the company had been making the advertising claim, or versions of it, for at least 15 years, and had not previously received any complaints.
The ASA banned the advert from reappearing in its current form.
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025