Holiday travel trends revealed in Tripology report
The five most requested holiday travel destinations were revealed in a Tripology study that also reported record high travel budgets and other trends, said the online travel referral service in its newly published Third Quarter Travel Trend Report.
“Overall our third quarter trend report reveals a very positive holiday and post-holiday travel outlook, based on the continued rise of consumer trip budgets compared to last year as well as the increase in advanced planning for trips,” said John T. Peters, Vice President and General Manager of Digital Strategy and Travel of Rand McNally, which owns the company.
Key findings included:
• The Top Five Most Requested US Cities: Las Vegas, Orlando, Honolulu, New York City and Ft. Lauderdale.
• The Top Five Most Requested Travel Destinations: United States, Caribbean, Asia, Western Europe and Mexico.
• Las Vegas continues to be a top requested city for many looking for a travel specialist.
• Roughly 75 percent of traveler’s requests are for trips with a duration of fewer than eight days.
• The average budget per trip increased by nearly 20 percent from first quarter 2010. The new average consumer trip budget starts at US$5,663 per trip – Tripology’s highest trip budget since January 2009.
• The number of days until departure (the amount of time between quote request and beginning of trip) increased to 130 days.
The Tripology Trend Report is sponsored by the Association of Travel Marketing Executives, and is published quarterly by Tripology, a service of Rand McNally.
By David Wilkening
David
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