Two of Interval Leisure Group’s hospitality divisions are joining forces to create a single brand.
Hawaii based Aqua Hospitality and Aston Hotels & Resorts will now be known as Aqua-Aston Hospitality.
"Operating under the Aqua-Aston Hospitality banner, we now have a new look and have further differentiated our five brands. We want everyone to know our biggest strength, that we offer a robust portfolio of hotels for all," said Matt Bailey, chief operating officer of Aqua-Aston Hospitality.
The Aqua-Aston portfolio operates more than 50 hotels in Hawaii, the US mainland, and Guam and also comprises the Instinct Hotel Collection, the economy brand Lite Hotels and Hawaii Condo & Home.
Kelvin Bloom, president of parent company Aqua-Aston Holdings said: "With the integration of two experienced hotel management companies, we believe that our rich expertise developed during a combined 80 years in the industry will greatly benefit our owners, guests, employees and travel partners."
