How sustainably disruptive a model can Airbnb be?
Website broadens activities to offer full packages and more
It had to happen, once local people found a way to sell their accommodation direct and exponential growth in traffic occurred, the vast machine would expand to fulfil other travel needs.
Airbnb now has over 250,000 listings in 30,000 cities and 192 countries, and well over 1 million nights booked.
The site has clearly become a very, very powerful mechanism to attract tourism business and fill rooms.
And, although the idea was to allow local people to rent out a room privately and make a little extra money, it has now grown dramatically and on the site you will see all kinds of accommodation from rooms in apartments to B&B, hotels and whole house rent.
Clearly entrepreneurs have spotted an opportunity and are now taking advantage of it. Destination travel agents and booking agencies are finding Airbnb a really good way to sell unused accommodation – of all sorts, "Unique places" says the site.
And now, with the launch of Airbnb’s neighborhood guides, the opportunities have dramatically widened.
Why can’t hosts sell local excursions? Travel arrangements? Entertainment? Of course they can.
What would stop a local entrepreneur putting together local packages including accommodation, transfers and tours and selling them via AirBNB? Nothing! Apart, of course, from legislation.
AirBNB’s deal with Vayable https://www.vayable.com/ means that the opportunities are being dramatically widened.
What next?
Valere Tjolle
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