Iglu website overhaul
Cruise and ski specialist Iglu.com has overhauled its entire website with the aim of making it more user-friendly.
The OTA is also planning to implement a voice search function, allowing customers with digital home assistants, such as Amazon’s Echo device, to ask questions or find holidays using a voice search.
For example, the customer will be able to tell their device to ‘find a cruise to the Caribbean’ and, following the upgrade, Iglu’s site will be more likely to be found.
Iglu is also installing a series of tools to specify the meanings on the website to enhance the search capability, allowing search engines to differentiate between words and their meanings and thus deliver a more relevant search result for the consumer, said a spokeswoman.
The OTA said the decision to upgrade the Iglu.com website comes after a ‘hugely’ successful year for the Iglu ski site following its total redesign last year.
Improvements to igluski.com include a more responsive design that can automatically adapt its display to fit any size device, and enhanced search logic.
As a result, Iglu Ski said it has seen the number of customers connecting from a mobile device rise 57% year on year and tablet traffic is up by 16%.
The total traffic for the Iglu Ski desktop website has gone up by 20% year on year.
Iglu also merged its dedicated Lapland website onto Igluski.com in August, leading to a 1,100% increase in enquiries.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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