JetBlue launches rebranded Paisly Travel booking platform
JetBlue has officially rolled out its rebranded travel booking platform, Paisly.
Reimagining the old JetBlue Travel Products, Paisly will be different, JetBlue says.
It will host all non-air ancillary products and services from ‘hotel contracting and marketing to customer care.’
It is being transformed ‘from an internal travel platform into a full-service, tech-enabled managed travel services company.’
It says Paisly will partner with other airlines and integrate loyalty programs, allowing points redemption for hotels, rental cars, destination activities and more.
“This is more than a name change,” said Jamie Perry, president of Paisly.
“What started as a vacation packaging arm for JetBlue has grown into a tech enabled travel services provider purpose-built with the airline industry in mind.”
Customers don’t want to have to manage reservations and chase confirmations. Paisly takes care of all that for them and more.”
It will incorporate the non air elements of new ‘Blue Sky’ partnership with United Airlines.
JetBlue and United recently inked a partnership to link their loyalty programs.
Customers can earn and redeem miles on both carriers.
Paisly began life four years ago as a travel booking service separate from JetBlue Travel Products.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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