KLM Royal Dutch Airlines has launched a Fly Responsibly campaign ahead of its 100th anniversary.
At the event, KLM100, which took place at Amsterdam Schiphol airport at the weekend, chief executive Pieter Elbers said: "We are not saying don’t fly. We are saying fly responsibly."
KLM has published an open letter inviting the industry to work to pursue a more sustainable future for aviation.
Elbers added: "We value competition, but not when it comes to the sustainable development of aviation."
KLM will become the world’s first airport still operating under its original name to mark its 100th anniversary on October 7 2019.
The airline said: "Over the past hundred years, KLM’s entrepreneurial spirit and quest for innovation have played a pioneering role in the aviation industry. Our centenary is an opportunity to reaffirm our commitment to our ambition: to become the most customer-centric, innovative, and efficient European network carrier with a deep-rooted determination to address the challenges that lie ahead.
"Starting today, we will reach out and share our best practices and tools, all we have learned about sustainability, with all our competitors. We value competition, but not when it comes to the sustainable development of aviation.
"Starting today, we will offer all airlines our CO2ZERO carbon compensation programme free of charge and free of KLM branding. And in return, we invite others to join us and share their best practices for the benefit of a more sustainable future."
