Indonesian hospitality group Liberta Hotel International has inked a strategic partnership with Trip Affiliates Network (TA Network).
The collaboration will integrate TA Network’s B2B distribution platform into Liberta’s operations.
This enables real-time inventory management, dynamic pricing, and instant booking capabilities.
It gives Liberta Hotel International access to TA Network’s tools to transform its B2B distribution strategy, including such as:
Real-Time Inventory & Rate Management: Providing updates across all channels to eliminate overbooking.
Dynamic Pricing: Tools to adjust rates in real time, mirroring OTA-like flexibility to maximise revenue.
Instant Booking: Travel agents and corporate clients gain direct access to Liberta’s inventory, reducing manual processes and delays.
Global Partner Connectivity: Integration with TA Network’s ecosystem of global travel agencies, tour operators, and online marketplaces.
Yatun Santika, Corporate Director of Sales & Marketing at Liberta Hotel International said: “TA Network’s technology will enhance our ability to serve B2B partners with speed and precision, ensuring we remain competitive.”
Wilson Napitupulu, Regional Director – Ecosystem & Partnerships (Southeast Asia) at TA Network added: “By digitising their distribution workflows, we’ll empower Liberta to focus on growth and guest experiences while we handle the complexities of global connectivity.”
