Malaysia Airlines has taken its latest ‘Time For’ campaign initiative to the streets of London.
A fleet of branded taxis have been adorned with the airline’s branding inviting Brits to explore Asia and beyond.
The initiative hopes to position Malaysia as the gateway to Asia.
Additionally, the airline plans to roll out consumer activation and partnership campaigns throughout the year, which include flight giveaways.
A key theme is Malaysia Airlines’ ‘Bonus Side Trip’ product.
This allows passengers to enjoy complimentary domestic return flights between Kuala Lumpur and one of seven Malaysian destinations, paying only applicable taxes.
Dersenish Aresandiran, Chief Commercial Officer of Airlines, Malaysia Aviation Group said: “This campaign is more than just a marketing effort; it represents a transformative approach to how we engage with our customers and the broader market.”
Malaysia Airlines operates twice-daily flights from London Heathrow to Kuala Lumpur, offering onward connections to over 60 destinations in more than 20 countries.
