Marriott International has inked an industry-first agreement with Latin American tech company Rappi, Inc.
The collaboration aims to increase loyalty earning opportunities for both Marriott Bonvoy members and Rappi users.
Marriott Bonvoy members will soon be able to link their Rappi and Marriott Bonvoy accounts.
This will unlock exclusive benefits, like earning Bonvoy Points for qualifying Rappi purchases while offering additional benefits to Rappi Prime users.
It is the first strategic collaboration with a global hotel company and a Latin American tech firm, Marriott says.
“Working with an innovative startup allows us to keep providing more everyday earning opportunities for members,” said Diana Plazas-Trowbridge, Marriott regional chief sales and marketing officer.
Marriott Bonvoy currently has over 5.8 million users in the Caribbean and Latin America.
The collaboration extends its services to Rappi’s more than 30 million users across nine countries in Latin America, including Argentina, Brazil and Chile.
Rappi offers restaurant, grocery and pharmacy delivery, ecommerce and travel, and a Prime subscription service offering free delivery and numerous other benefits.
