Marriott launches Travel Media Network
Marriott International, Inc announced the launch of the Marriott Media Network, an omnichannel cross-platform advertising solution for brand advertisers.
It enables curated content to guests throughout their travel journey.
Marriott is exclusively collaborating with Yahoo.
The Marriott Media Network initially will offer brand advertisers exposure to travelers in the US and Canada, then expanding to travelers globally including all the 164 million members in Marriott Bonvoy.
The network is expected to feature its owned channels including display, mobile, video, email and digital out-of-home when fully deployed.
The Marriott Media Network aims to provide travelers with relevant products and services during their travel journey, from booking, pre-arrival and during their stay.
“We are thrilled to launch the Marriott Media Network, which will enable advertisers to create curated content that aligns with the 30 brands in our portfolio,” said Chris Norton, Senior Vice President of Marketing Channels & Optimization, Marriott International.
Yahoo SSP serves as the exclusive access point for activating the Marriott Media Network supply.
In addition, the global Yahoo ad sales team will lead sales across Marriott’s paid media and the Marriott Media Network.