Mayor launches new ‘super agency’
The Mayor of London Boris Johnson today launched a new single agency to promote the capital, replacing Visit London, Think London and Study London.
The new agency – London & Partners – will take over responsibility for attracting tourism, investment and international students to the city.
London & Partners will pool the knowledge and expertise from the previous agencies under one roof and deliver a single strategy for the promotion of London with one voice and mission, said Mr Johnson.
"Promoting leisure and business tourism, foreign direct investment and business growth as well as attracting major events, conferences, meetings and overseas students is crucial, especially with the city gearing up for a series of global events including the Royal Wedding, the Queen’s Diamond Jubilee and the world’s largest ever sporting event, the 2012 Olympic and Paralympic Games," the Mayor’s office said in a statement released today.
Working with both the private sector and specialist organisations, London & Partners will promote the capital both domestically and internationally.
The new agency will continue to work closely with other London organisations such as Transport for London and Film London to highlight the capital’s transport initiatives and the film and the production industries which attract both investment and leisure visitors.
London & Partners will be led by interim chair Dame Judith Mayhew Jonas and interim CEO Danny Lopez. The agency currently has staff in six locations.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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