More Travel Network Group members sign up to central marketing
The number of members opting for Travel Network Group’s central marketing offering has doubled in the past three months.
Two-thirds (65%)of the group’s membership now opts in to the TNG’s overall central marketing offering, which is an increase of 23% from the last quarter.
The surge follows the launch of the group’s latest summer marketing campaigns, aimed at helping the members stimulate bookings in their local markets and encourage footfall.
The campaigns, with themes that include: ‘Welcome to your World’, targeted at the cruise and touring sectors and ‘Picture this’, a campaign focused on the emotions of making family holiday memories, both launched last week to members across the group’s entire brand portfolio, with supporting materials that include flash banners, window materials, social media campaign and web banners.
The creative element of both campaigns has been designed in-house and takes a multi-channel approach with direct marketing, TV, social media and high street in-store materials.
For the first time a video has also been produced to show members the best way to use the campaigns in their local marketplace.
A new initiative for these campaigns is the launch of a competition where members’ customers can be entered into win £500 worth of holiday spending money with their travel agent. There will be one winner and he/she will be announced on Monday 1st October.
Group marketing director Si Prentice said: "With a great deal of the ‘lates’ market now sold we wanted to help members keep their windows and retail environments fresh and give them a reason to reach out to customers.
"Members have already reported that the ‘Welcome to the World’ campaign is helping to drive long-haul sales."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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