New look revealed for helloworld stores
Looking like a marriage between a kids’ playgroup and an Internet cafe, Jetset Travel Group has revealed designs for new helloworld stores, now approaching 200 locations across Australia with a further 100 in the pipeline. A 77sqm concept store was showcased to delegates at the Melbourne Convention and Exhibition Centre as part of the 2013 JTG Owner/Managers Conference.
Rob Gurney, JTG CEO, says helloworld stores have been designed "to be bright, open and inviting".
"For example, every store will have areas for customers to conduct their own research should they choose to."
To align with the new-look stores, helloworld will introduce updated brand collateral and new advertising campaigns to reflect "its fresh, contemporary approach".
At the same time, Jetset Travelworld and Orbitz Worldwide have signed a 10-year Strategic Alliance Agreement, which provides JTG with access to Orbitz Worldwide’s global technology platform to power its new online offering, helloworld.com.au.
To complement JTG’s multl-channel approach, helloworld.com.au will include air, land, cruise and car options at launch.
The site will launch in late 2013 and will continue to evolve throughout 2014, with mobile applications, travel insurance and dynamic packaging functionality to be introduced in coming months.
JTG has also entered into a brand master licence agreement with American Express which will enable franchisees and members of helloworld to trade as a member of helloworld American Express.
Ian Jarrett
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