New website allows consumers to create itineraries
www.highroads.com.au is a new initiative put together by Project SCAN – a cooperative regional development project funded by the Australian Government under the Australian Tourism Development Program (ATDP) and implemented by Tourism Snowy Mountains Capital Country Tourism, Australian Capital Tourism and Tourism New South Wales.
This website allows the consumer to create their own drive itineraries. Five experiential categories have been chosen after extensive research. The consumer will then choose activities, and sightseeing from one or all of these experiences to create their itinerary. The five experiences are a) history and culture; b) food and wine; c) gardens; d) adventure; and e) nature.
All the consumer has to do is click on the places of choice and then the website does the rest. Then print your itinerary and take it on the road with you highlighting your personal route map. It’s fast, informative and very easy to operate.
Another facility the website will offer is real time accommodation bookings of selected regional accommodation properties through the site’s on line bookings facility.
Jonathan Kobus, Project SCAN said, “ We are extremely pleased with this new concept which has been designed to achieve results so that employment and economic opportunities will be created in the local community. This will be done through raising of awareness of product and experiences in the SCAN region via emarketing and advertising which we believe will lengthen stays of visitors to the area as well as increase numbers of travellers.”
We believe that most of the travellers will be journeying Sydney, regional NSW and Canberra and will be inspired to spend an extra day to get off the beaten track and see what the hospitable countryside can offer.
For further information contact Nicole Lenoir-Jourdan 02 9977 1011 or visit www.highroads.com.au
Graham Muldoon
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025