New York and Mexico City partner on tourism promotion
A unique partnership between New York and Mexico City is bringing American tourists a limited-time $399 roundtrip airfare from Aeromexico on its four daily flights, including the new luxury 787 Dreamliner.
The commissionable special fare must be purchased by November 22 for round-trip travel by March 31, 2014. Some blackout dates apply.
Under the deal, the marketing arms of the two cities, NYC & Company and Fondo Mixto de Promocion Turistica del Distrito Federal (FMPT), are swapping advertising valued at $250,000 each.
In Mexico City, New York City promotions highlighting all five boroughs will appear in newsprint, radio and digital media through November 20, while in New York City, 83 bus shelters will run ads promoting travel to Mexico City, generating an estimated 36 million impressions.
New York City and Mexico City also will share best practices in tourism management in an effort to increase the number of visitors between two markets.
By Cheryl Rosen
Cheryl
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
All eyes on Qatar as Qatar Airways leads a season of global events