New York and Mexico City partner on tourism promotion
A unique partnership between New York and Mexico City is bringing American tourists a limited-time $399 roundtrip airfare from Aeromexico on its four daily flights, including the new luxury 787 Dreamliner.
The commissionable special fare must be purchased by November 22 for round-trip travel by March 31, 2014. Some blackout dates apply.
Under the deal, the marketing arms of the two cities, NYC & Company and Fondo Mixto de Promocion Turistica del Distrito Federal (FMPT), are swapping advertising valued at $250,000 each.
In Mexico City, New York City promotions highlighting all five boroughs will appear in newsprint, radio and digital media through November 20, while in New York City, 83 bus shelters will run ads promoting travel to Mexico City, generating an estimated 36 million impressions.
New York City and Mexico City also will share best practices in tourism management in an effort to increase the number of visitors between two markets.
By Cheryl Rosen
Cheryl
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