Asia based travel platform Agoda has inked a partnership with the UK’s largest hotel chain, Premier Inn.
Premier Inn’s portfolio of over 900 properties in the UK, Germany and Ireland is now available on Agoda’s platform.
The collaboration aims to boost occupancy by access to Agoda’s extensive customer base in Asia.
Agoda data shows a 20% rise in Asian searches for UK and European destinations this year.
For Premier Inn, it will help the brand reach new international audiences.
“Together we’re bringing trusted stays to millions of new travellers across Asia and beyond,” said Andrew Smith, SVP of Supply at Agoda.
