Qatar Airways taps Avios for its new rewards programme
Qatar Airways will adopt Avios as the reward currency for all loyalty members globally from late March 2022.
All Privilege Club members will be integrated into the loyalty programme’s new reward currency, Avios, with their existing Qmiles balances changing automatically to Avios on a 1:1 ratio basis.
Members will retain their rewards balance and be able to continue the redemption opportunities they currently have.
Qatar Airways Group Chief Executive Akbar Al Baker, said: “The transition from Qmiles to Avios marks a new era for Privilege Club.”
IAG Loyalty owns and operates the Avios currency and is used by British Airways Executive Club, AerClub, Iberia Plus and Vueling Club.
CEO of IAG Loyalty Adam Daniels, said: “By adopting Avios Qatar Airways will be able to offer their customers a wider range of benefits and support their business development ambitions. It’s an exciting step for IAG Loyalty.”
Avios can be collected across various consumer sectors, including aviation, travel, leisure, shopping and financial services.
IAG Loyalty currently partners with over 200 global brands such as American Express, Nectar, Avis Budget Group and Marriott.
IAG Loyalty and Qatar Airways are working to introduce new customer benefits from the partnership, as well as more ways to earn and collect Avios around the world.
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