Riviera Travel launches maiden river cruise radio advertising campaign

Friday, Jan 14, 2022 0

Riviera Travel launches maiden river cruise radio advertising campaign

Riviera Travel has rolled out its first ever radio advertising campaign.

The river cruise and tour operator is running the ad campaign during the current Wave period.

The campaign, titled ‘time to catch up’, invites holidaymakers to join a Riviera cruise and savour the finest local cuisine, spacious onboard suites and cabins, and destination insights provided by expert guides – all included in the price.

The adverts are voiced by actor, Anthony Head, and are running on Classic FM.

A complementary video ad has also been created, supporting a digital campaign across Facebook, YouTube and Google.

Sarah Fowler, head of brand and acquisition at Riviera Travel, said: "Our campaign aims to bring to life the amazing experiences guests can enjoy, reminding them just how special travel can be and tapping into that desire to catch up with the world again."

"The trade have been brilliant to work alongside during the past couple of years, and we’re so grateful for the support we have continued to receive.."

Riviera Travel’s river cruises start from £929pp and cover itineraries including the Douro, Seine, Rhine, Rhone and Danube.


TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Most Read

UK Travel industry is left off the Chancellors Christmas List - We speak to UKInbound

KeeToo - A new app for booking experiences in the UK

The New TravelMole & Partner Zone: All About

Tony Evans of TProfile talks through why his company has such an impressive clientele for tech

Phil Dickinson of Qatar Tourism talks over latest plans for tourism, sport events and MKT campaigns

How wide is the choice of accommodation and activities at the Abama Resort Tenerife?

Minister of Tourism for Barbados, Lisa Cummins, talks through post pandemic planning

Apprentices could be in your company plus a government grant to help - We speak to the Mitre Group

We take a tour of European countries with Tours by Locals

A new luxury resort in Mozambique from the Banyan Tree stable We speak to Eduardo Johnston da Silva

Husain AlHashmi of Visit Abu Dhabi talks to TravelMole at WTM21

Xavier Pascuet of Calvia, Mallorca talks through how they are building back better

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari