RSAA and Visit USA Europe form Strategic Partnership
RSAA and Visit USA Europe form Strategic Partnership
The Receptive Services Association of America (RSAA) has formed a strategic partnership with Visit USA Europe. This new partnership will allow the groups to work together to address issues that impact the provision of travel services to international visitors coming to the United States.
RSAA currently represents many of the leading receptive tour operators within the United States. The Association’s goal is to ensure that the American inbound industry’s needs and concerns are recognized and met by tourism officials and government entities across America.
In turn, Visit USA Europe represents Visit-USA Committees throughout Europe including Austria, Belgium, Luxembourg, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Switzerland, United Kingdom and Russia.
These committees represent key travel and tourism-related partners as well as other entities within their respective home counties engaged in the promotion of the United States as a destination, to their citizens and its territories. These organizations serve as essential links between their members, the local travel trade and the United States travel market.
RSAA Vice Chairman Jonathan Zuk indicated, “Our interests are very similar and the synergies and commonalities that exist between these organizations create a link that would give a strong voice to the inbound industry from these key markets, it is natural that we work together for the common good of the U.S. inbound industryâ€.
Visit USA Europe Chairman Ciaran Carraher added, “We are delighted to work with RSAA and combine our commitment to work closely with the Corporation of Travel Promotion (CTP) and continue promoting the USA as a primary destination to European travellers and increase visitation. I am looking forward to the opportunities and challenges that lie ahead and believe that the VISIT USA Europe and RSAA are clearly focused to bring new success while working with the CTP.”
The partnership is effectively immediately and will begin working together to advance the interests of the U.S. inbound community in the coming weeks.
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