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Saint Lucia unveils new summer campaign
A new tourism marketing campaign created by the Saint Lucia Tourism Authority (SLTA) has kicked off to inspire visititation throughout the summer months.
The campaign, ‘Summer Saint Lucia Style,’ aims to showcase all that that offers during summer.
This includes golden beaches, honeymoon havens and diverse attractions.
Targeting all Saint Lucia’s key international and regional tourist markets, millions of consumers will be reached through social media, digital marketing and dedicated e-blasts.
Summer Saint Lucia Style also debuts a new video featuring scenery, local cuisine, adventure activities and the people.
Some leading tour operators have created discounted packages. These can be found on the SLTA’s dedicated web page www.stlucia.org/Summer_SaintLucia_Style along with tours and excursions offers.
A trade promotion is also running on Saint Lucia’s Facebook page https://www.facebook.com/saintluciaexpert to win a place on one of the upcoming FAM trips.
Lorine Charles St-Jules, SLTA CEO said; “The Caribbean might be seen as a winter- sun destination for some but demand is growing for year-round visits to.”
Summer Saint Lucia Style runs from May 18 to September 30.
Ray Monty
Jon Sloan of MMGY
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