Samoa tourism showcases destination across Europe
The Samoa Tourism Authority European office showcased “Beautiful Samoa” across Europe at various trade shows.
It met 63,000 consumers, 73 travel trade partners and 40+ media, along with other South Pacific Islands and private sector partners.
In February, the STA teamed up with Tourism Fiji and Cook Island Tourism to bring the South Pacific to Fespo – Switzerland’s largest consumer travel fair over four days.
In the UK it attended the 16th edition of Unite Pacific, an annual trade show aimed at product managers.
The STA team met with 40 tour operators to bring them up to speed with Samoa’s sustainable tourism product.
“Beautiful Samoa” then went to ITB Berlin, attended by over 90,000 trade visitors.
The STA team shared a stand with the Turama Pacific Travel Group, Fiji Airways, Rosie Holidays and the Vanuatu Tourism Office.
STA Europe held 33 meetings with travel trade buyers and media.
STA Europe concluded its spring tour at Antor Meets the Media Spring in London on 29 March.
It presented to over 40 travel writers, editors and influencers.
“Personal contact is crucial for tourism as we witnessed during the positive response to Beautiful Samoa,” said Alison Cryer MBE, Director STA Europe.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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