Singapore Tourism Board (STB) has appointed Marissa Sim as Area Director, Northern and Southwestern Europe.
In this role, she will lead the strategic planning, business development initiatives, trade engagement and marketing for Singapore.
She is responsible for the United Kingdom, Ireland, Spain, Portugal and the Nordics.
She assumes the position on 1 December 2024.
The position is based in London.
She was Assistant Director, Hospitality Industry Development where she worked with hotel partners in Singapore to drive business recovery focusing on technological advancement and sustainability.
She also played a key role in the development of the Hotel Sustainability Roadmap, in partnership with the Singapore Hotel Association.
Sim said: “It is a privilege to take on this new role given the importance of the European market to Singapore tourism, and hope to continue driving the strong tourism growth seen over the last year.”
I look forward to working closely with partners in market to continue this positive growth trajectory.”
Ms Sim has worked for the Singapore Tourism Board for more than a decade.
Previously she was seconded to the Ministry of Trade and Industry in the North America and Europe Division to advance economic and trade relations with key government and business partners.
Ms. Sim takes over from the current Area Director Michael Rodriguez who returns to Singapore to take on a new role.
