Ski-Lifts launches quirky digital campaign
Online ski holiday transfer-booking specialist Ski-Lifts has launched a quirky, animated national digital campaign across social media.
The campaign will run until April on Facebook, Instagram and YouTube.
Targeting family skiers, repeat skiers and ‘wanderlust’ skiers, it uses a mix of stills and short animated clips to communicate the breadth of choice, locations and transfer types available.
With 25 vehicles and 40 drivers in 2009, Ski-Lifts now covers over 200 resorts using over 100 suppliers.
The campaign, which has driven a 20% uplift in visits to the site to date, also launched on YouTube earlier this week.
Commercial director Simon Holmes said: "We’re excited to launch this new social campaign which is visually very different to anything we have done in the past, creating clear stand-out for us against traditional transfer campaigns, which tend to feature quite static images of transfer vehicles or library destination shots.
"With its unique illustrative style, we think it brings the offering to life and helps to communicate the benefits of using our service and are delighted with the early results."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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