Sony keen to enter Japan’s ride sharing market
Sony Corp is the latest big business to enter the ride hailing fray in Japan.
According to the Nikkei newspaper, Sony is planning a joint venture partnership to develop an ride hailing system based on artificial intelligence.
Sony is reportedly ready to enter into an agreement with Daiwa Motor Transportation and other Japanese taxi firms.
Japan is considered a huge growth market for ride sharing as it has so far been mostly closed off to new entrants by strict rules favouring traditional cab operators.
Currently only professional drivers can ply their trade.
That could soon change with a groundswell of support to ease regulations and encourage more competition.
Toyota Motor Corp recently announced it would buy a stake in in taxi-hailing service JapanTaxi, which is run by the country’s biggest cab firm Nihon Kotsu.
Also, serial ride hailing investor SoftBank Group Corp plans to enter the Japan market by teaming up with China’s largest ride sharing platform Didi Chuxing.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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