Superbreak encourages agents to double value of bookings
Shortbreak specialist Superbreak is urging travel agents to focus on driving sales that include more than just a hotel.
Sales director Jane Atkins said agents could double the value of a booking by adding event tickets, tours and attractions.
"It’s never been more imperative for agents to be knowledgeable about the UK and all it has to offer," said Atkins.
"We know that short break customers have a higher propensity to repeat book so building a lasting relationship with those customers could be fruitful for years to come. In these challenging times, agents need to focus on their customers and do their best to own them for life. They need to ensure they are fulfilling all their travel needs, all year round as it’s not just about overseas holidays."
Superbreak has added 108 new hotels and 11 new attractions to its 2012/13 programme, which also includes domestic flight add-ons for the first time.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments