Stressed, prone to anxiety or fatigue ? The Sweden Prescription is here to help…
Sweden’s unique way of life, rooted in balance and with easy access to both nature and culture, makes it an ideal place to reset your mind and body.
Together with Swedish senior professor Yvonne Forsell, who has a long clinical background in psychiatry, Visit Sweden -Sweden’s official marketing company for the destination- identified activities proven by science to help people feeling better. The company just launched one of the most original marketing campaigns of the tourism industry…
The “Sweden Prescription” is a marketing campaign intended as a supportive tool to promote physical and mental well-being, particularly in cases of stress, fatigue, mild anxiety, or other low- to moderate-level symptoms. It is of course not a substitute for clinical treatment. Healthcare professionals should use their clinical judgement to determine suitability, and patients with acute or severe health conditions should receive appropriate medical care through standard channels
With this initiative, Sweden is shining a spotlight on this topic and positioning itself— with a touch of humor— as the world’s first destination that doctors can prescribe. Visit Sweden teamed up with medical professionals from the UK, Germany, the USA and the Netherlands ready to prescribe a stay in Sweden so patients can benefit from the country’s restorative experiences.
Seeing a doctor to get a Sweden trip Prescription
They see Sweden’s nature, lifestyle, and culture as true allies for healthier living. “Spending time in nature and engaging with culture are evidence-based ways to support both mental and physical health. Sweden offers an ideal setting for this kind of care,” explains Dr. Sam Everington, Vice President of the British Medical Association.
Sauna culture and well-being, walking in forests, enjoying culture without the crowds, Clean air, “fika” way of life are some of the prescribed “medicine”.
By doing so, Sweden becomes the first country to be available on prescription. There is even a document to print for patients or healthcare providers to get the prescription…
TravelMole Editorial Team
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Strikes set to upend travel at Bournemouth Airport
Germany new European Entry/Exit System limited to a single airport on October 12, 2025