TAP Air Portugal partners with TransPerfect for content localisation

Thursday, 19 Jun, 2025 0

Portugal’s flag carrier has tapped language services provider TransPerfect to translate all of the airline’s online content into 12 dozen languages.

TransPerfect’s GlobalLink^® technology will translate all content for TAP Air Portugal.

TAP is Portugal’s flag carrier and operates out of its hub in Lisbon. The airline connects travellers to more than 90 destinations, welcoming millions of customers each year who speak a variety of languages.

To better serve its multilingual customer base, TAP sought a partner to improve the quality and speed of its global communications.

The airline selected TransPerfect and its GlobalLink tech to centralize translation processes and integrate with Adobe Experience Manager and Salesforce Connect.

“Customers have the natural expectation of easily finding online most of the information they need to fly with TAP, clearly and correctly written in their preferred language,” said Sara Walter de Freitas, Digital and E-Commerce Director of TAP Air Portugal.

GlobalLink is TransPerfect’s AI-driven technology designed to simplify localisation at scale.

It provides language and AI solutions for global business, simplifying the management of multilingual content.

TransPerfect President and Co-CEO Phil Shawe added, “With offices in Lisbon and Porto, we are fully committed to Portugal and look forward to serving TAP.”

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