The Booked it Group acquires operator More Life VIP

Thursday, 06 Oct, 2022 0

The Booked it Group has completed the acquisition of More Life VIP – the second travel based brand to join its portfolio in six months.

Tech firm The Booked it Group has strengthened its travel credentials after acquiring luxury operator More Life VIP.

The Booked it Group’s aquired travel brand Party Hard Travel in April.

More Life VIP is a new business, launching in 2021 to cater for younger consumers with a focus on luxury destinations, accommodation and experiences.

The brand also has a media side to the business, working with creators and influencers.

Previous More Life VIP influencer campaigns have included partnerships with Palazzo Versace Dubai, Five Palm Jumeirah, Five Jumeirah Village, The Biltmore Mayfair, LXR Hotels & Resorts and Calista Luxury Resort in Turkey.

The Booked it Group’s existing stable of brands includes social platform Licklist and Booked it, providing tech solutions to the leisure, activity and hospitality markets.

Brad Nobbs, CEO of The Booked it Group said: “The expansion into the travel sector was a strategic move to utilise our forward thinking technology within a new market.”

“The acquisition of More Life VIP further strengthens our position within the travel sector. One of More Life VIP’s strengths is its differentiation within the market, catering to a younger, discerning audience.”

Related News Stories :   Wilderness Group releases new Britain and Ireland trips for 2023     Miki Travel launches new travel platform powered by     Pleasant Holidays, Journese launch South Africa trips     Jet2 releases summer 2024 city breaks programme     VisitBritain launches new funding for DMCs, inbound operators     Titan Travel appoints Head of Trade Sales  


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